Vedonlyontiyhtiot.com — Annual Research

Finnish Sports Betting Study 2025

Finland's largest survey of active sports bettors

1,007 respondents  ·  Nov–Dec 2025  ·  ±3% margin of error (95% confidence)

1,007
respondents surveyed
98.5%
bet on tax-free platforms
92.75%
spent over €1,000 in 2025
22.8%
survey response rate
Most used betting sites (primary platform in 2025)
Malta (MGA) Estonia (EMTA) Åland Finland Other
Licence breakdown
51.7%
24.0%
19.7%
Malta (MGA)
51.7%
Estonia (EMTA)
24.0%
Åland
19.7%
Finland (Veikkaus)
3.2%
Anjouan / Curaçao
1.5%
Welcome bonus availability
76.5%
23.5%
Site offers welcome bonus
76.5%
No welcome bonus
23.5%

Bonus-free sites (Veikkaus & PAF) combined account for just 22.8% of primary site choices — underscoring a clear competitive disadvantage.

Betting frequency
Several times/week
45.35%
Once per week
30.47%
Several times/month
18.40%
Once per month
3.78%
Less than monthly
2.00%

94% bet at least several times per month

Annual betting spend (2025)
92.75%
Spent over €1,000
92.75%
Spent under €1,000
7.25%

An overwhelming majority of active Finnish bettors commit significant sums annually, confirming the sample captures high-engagement bettors rather than casual players.

Age distribution
18–24
7%
25–34
50%
35–44
25%
45–54
10%
55–64
6%
65+
2%

75% are aged 25–44

Gender split
Male
94%
Female
6%
Respondent profile

Target group

Active sports bettors

Survey method

Email — newsletter subscribers

Period

2 Nov – 8 Dec 2025

Reach / responses

4,417 reached · 1,007 responded

Source: Suomalainen Vedonlyöntitutkimus 2025 — vedonlyontiyhtiot.com  ·  ±3% margin of error at 95% confidence level